Rick Perez has more than 30 years of marketing, management, and engineering experience at communication technology and software firms. His extensive industry knowledge makes him eminently qualified to analyze, establish, and grow successful product marketing organizations responsive to the unique demands of this business.
For Tesseract engagements, he combines his engineering background with considerable experience in all aspects of product marketing, pricing strategies, forecasting and modeling, market and competitive analyses, brand management, and new product introduction.
Since founding Tesseract Consulting Corp in 1993, Rick has functioned as president and principal consultant, enjoying a successful practice and providing services to a number of important voice and data communications equipment manufacturers companies such as Polycom, Siemens, NetSpeak, ShoreGroup, 3PV and Teleprocessing Systems GmBH (TPS).
Before striking out independently in 1993, Rick gained first-class experience in telecommunications at Siemens Corporation. He was a product marketing manager from 1985 to 1993, responsible for managing all aspects of their HCM 200 digital PABX for national distribution. During Siemen’s acquisition of ROLM, Rick’s team was entirely responsible for introducing the HCM 200 as the ROLM 9200, including the product positioning, the pricing and packaging strategy, and the delivery of all introductory presentation materials to the ROLM sales force.
His responsibilities and projects have included: